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Featured posts:

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Stereo Listen To The Blues

July 14, 2021 in Graphic Design, Illustration, Product Design

Stereo: LISTEN TO THE BLUES decks now out at skate shops and on StereoSoundAgency.com

Tags: Stereo Skateboards
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Stereo Listen To Jazz

February 05, 2021 in Graphic Design, Illustration, Product Design

Stay Home & Listen to Jazz. Chris Pastras #Coltrane board. Available on StereoSoundAgency.com

Tags: Stereo Skateboards
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Eufora ReForm Style Campaign - Video

September 28, 2019 in Video

The collaboration of Eufora Creative Director Philip Carreon and Eufora Guest Artist Lisa Vann. Two hair styling powerhouses harness their individual creative spirits and explore the merging of multiple on-trend haircutting shapes and styles - turning them inside out and infusing superpowers.

INSPIRATION:
Philip Carreon, Eufora Creative Director

HAIR:
Philip Carreon, Eufora Creative Director
Lisa Vann, Eufora National Trainer
Joanne Rempel, Eufora Color Manager
Lisa Warren, Eufora National Trainer

MODELS:
LoDeja Maiden, Sloan Schmitz, Jasmine McNew

MAKEUP: Nina Reminder

PHOTOGRAPHY: Evan Duning

VIDEO: Ron Rauto

PRODUCTION: Danielle Rauto

LOCATION: The Huntington Library


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Tags: Eufora
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Eufora Urban Angels Style Campaign - Video

March 28, 2019 in Video

CAPTURE SERENITY AMONG THE CHAOS.

A trend editorial and ode to the City of Angels


INSPIRATION:
Philip Carreon, Eufora Creative Director
HAIR:
Philip Carreon, Eufora Creative Director
Dana Caschetta, Eufora National Trainer
Joanne Rempel, Eufora Color Manager
BJ Noman, Eufora National Trainer
MODELS:
Kacie Shea, Anya Standrowics, Jeddidiah Hagman, Chandler Parks
MAKEUP: Nina Reminder
ART DIRECTION: Danielle Rauto
PHOTOGRAPHY: Evan Duning
VIDEO: Joe Pease + Ron Rauto
WARDROBE: Danielle Rauto

Tags: Eufora
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Eufora Global Connection Hair Convention - Video

February 28, 2019 in Events, Video

A Three Day Convention at Marriott, San Diego

Eufora Global Connection aims to REIGNITE your PASSION for Beauty, INSPIRE new GOALS, and SPARK the creative GENIUS that propels you toward success as ARTIST, LEADER & CHANGEMAKER. Featuring Several Runway Shows, Keynote Speakers, and Breakout Meetings with Key Industry Professionals.

Tags: Eufora
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Eufora Wanderlust Style Campaign

July 12, 2018 in Art Direction, Photography

a EUFORA Style Collection Production

WANDERLUST

Discover a sanctuary of unexpected shapes and color. Transformational musings that encourage a sense of playful self-expression. Explore new paths. Embrace the journey. The color palette chosen breaks free from tradition. Warm variations of gold supported by playful cool pastels offer an interesting juxtaposition of tones. Whispers of contrasting tones work in perfect balance to create unusual harmony.

Crescent placements, inspired by desert sand dunes, provide movement only seen with curved lines that replicate hair in motion.

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Whether it’s a weekend staycation or an international conquest, the independent woman shows up strong and stands out this season, taking short hair from boyish to bombshell.  Iconic lines of short cuts popular in the 90’s re-emerge as modern and magical when embellished with soft shades of a desert sunrise. Shining pale pinks and blue greens in harmony with the color of golden sand showcase a new color application, the sand dune technique, which creates a surprising kaleidoscope of color as light reflects off the hair.

– Dee Fortier, Artistic Director

Spring brings change and the long bob is the first stop on the journey from long to short(er) hair. Angled from the back and layered underneath the top layer… the cut looks seamless when parted naturally, but a side part makes it more playful, exposing unexpected shorter layers. An infusion of color pops create a mirage of desert tones. Yellow, faded green and sky blue emphasize the layers and gives the wearer options for expressing her many different moods.

– Mirza Batanovic, Style Director

Gamine crops, short rounded bobs and one-eyed pixies, this spring is noticeably the season of short hair.   Whimsical, flowing fashions juxtaposed against clean, fresh edged cuts implies strength, and rounded lines create movement. Gender fluid style reveals a girlish essence with crescent shaped splicing of tender sunset hues – rosy pink tones floating on cool bronze – all finished with a sensitive hand for fluidity.

– Philip Carreon, Creative Director


Art Direction: Danielle Rauto for Eufora Hair Care
Photography: Evan Duning
Video: Ron Rauto + Oliver DelaCruz
Makeup: Brittany Anderson
Hair: Philip Carreon, Dee Fortier, Mirza Batanovic

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Tags: Eufora
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High Noon Paper Co. Branding + E-Commerce

February 20, 2018 in Art Direction, e-Commerce, Graphic Design, Logo & Branding Design, Photography, Print Design, Product Design, Web Design

Premium Rolling Paper Brand Development and Product Design

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E-commerce Marketing and Production Management

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Tags: High Noon Paper Co.
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Eufora VisionQuest Retreat + Gala Runway Show

April 20, 2017 in Video, Photography

LIVE WELL. WORK WELL.

Thousands gathered for a weekend of wellness and business education at the 2017 Eufora International VisionQuest Leadership Conference. Salon professionals spent two days solidifying their commitment to both personal and professional growth. 

Tags: Eufora
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Stereo Skateboards Product Catalog

February 07, 2017 in Graphic Design, Illustration, Print Design

Hard goods catalog layout for Stereo Skateboards for Spring 2017

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Tags: Stereo Skateboards

Blue Skateboards

February 03, 2017 in Fine Art, Graphic Design, Illustration, Logo & Branding Design, Product Design
Tags: Blue Skateboards

Stereo x Denton Skate Supply Deck

October 05, 2016 in Graphic Design, Illustration, Logo & Branding Design, Product Design

Stereo Skateboards Shop Deck Collaboration with Denton Skate Supply, Denton, Tx

Art by Ron Rauto

Tags: Stereo Skateboards
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Toda Fuerza

Toda Fuerza Board Graphics

September 02, 2016 in Graphic Design, Illustration, Logo & Branding Design, Product Design

Cuban rooted skate brand launching in 2017.   

Toda Fuerza graphics and brand styling.
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Tags: Toda Fuerza
Poseiden Foundation logo

Poseiden Foundation - Branding

August 22, 2016 in Logo & Branding Design, Graphic Design

Poseiden Foundation is a non-profit that focuses on empowering the youth through skateboarding.  http://poseidenfoundation.org/

 
Poseiden Foundation logos
 
Tags: Poseiden Foundation
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Prime Wood Los Angeles

July 29, 2016 in e-Commerce, Graphic Design, Photography, Web Design

Prime Wood produces a full range of skateboard products, from wheels, bearings, trucks and 100% handcrafted skateboards, made in Los Angeles, California.


WWW.PRIMEWOOD.LA - WEBSITE DESIGN AND CUSTOMIZATIONS

 
Primewood.la - Website design and customizations,
 

Photography for product promotions and marketing by Ron Rauto

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The official most spot-on recreation of what is arguably the most desired collectable skateboard of its era. The Jason Lee "Bowie" Board. Signed & numbered by Jason Lee. Limited edition of 500 only! Made in USA.

Before Jason Lee became known as an actor, he was a professional skateboarder in the late 1980's and early 1990's. Lee started his sponsored career with SMA/World Industries. After stints at Blind and Blue Skateboards, he co-founded Stereo Sound Agency in 1992. 

Tags: Prime Wood
Film Photographic branding logo

Film Photographic

July 28, 2016 in Logo & Branding Design, Product Design, Graphic Design

Film Photographic is a community for film. Started by Jason Lee and co-curated with several photographers, the community is ever growing. Visit @FilmPhotographic on Instagram and browse the photos posted using the hashtag #FilmPhotographic.

Enamel pin design, product Packaging design

Enamel pin design, product Packaging design

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Graphic concepts

Graphic concepts

Tags: Film Photographic

Adventures in Stereo: Atlanta

June 27, 2016 in Events, Photography

I was invited to go on a trip last year with Jason Lee, Chris Pastras and Stereo filmer Mark Spencer. What started as a "Coffee Hour" visit to the HQ at MailChimp.com , turned into a rad tour and adventure in Atlanta, Georgia!

Thanks Calvin Florian for putting this project together and your great crew that all helped. Of course we are thinking of... the next adventure... SF, NOLA....?

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Tags: Stereo Skateboards

Earl's 377 Pizza

May 19, 2016 in Logo & Branding Design
Earl's 377 Pizza - Opening in Argyle, Texas Summer 2016

Earl's 377 Pizza - Opening in Argyle, Texas Summer 2016

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Tags: Earl's 377
Stereo Jason Lee boots board graphic

Stereo Jason Lee Boots board graphic

February 14, 2016 in Graphic Design, Illustration, Product Design

Jason Lee "Boots" deck (2015) graphic based on a classic Stereo graphic "Shoes". My 2015 take with hand drawn Red Wing boots by Ron Rauto.

Tags: Stereo Skateboards
Stereo arrow pattern logo decks

Stereo Arrow Pattern logo decks

January 07, 2016 in Graphic Design, Product Design

Colorful arrow pattern logo decks for the 2016 Stereo Skateboards line. www.StereoSoundAgency.com

Tags: Stereo Skateboards

Jake Loban - Chasing Fire Album

January 02, 2016 in Photography, Product Design, Graphic Design

Album Promo Photography: Ron Rauto

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Tags: Jake Loban
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Contact Ron Rauto
ron@ronrauto.com
Oceanside, California